Get Inside the Mind of Your Audience
"Well that was easy. We said what we wanted and now everyone will change their behaviour." Said, No One Ever
Long-held view points can be difficult to overcome. Soilleirich specializes in helping clients change audience opinion, or as we like to call it, conversion communications.
Not everyone has the research dollars to find out what people are thinking. But, new discoveries in brain science can help make your communications far more effective. Soilleirich's Thoughts. Instinct. Emotion. (T.I.E.) technique is a first of its approach that ensures everything we do is mind-friendly.
Want to get inside our heads? Here's a list of the research that inspired us.
“Brain Rule #6 – We don’t pay attention to boring things…audiences check out after 10 minutes, but you can keep grabbing them back…”
Medina, John, J. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Pear Press, 2014.
“…unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear.”
Gutierrez, Karla. “Studies Confirm the Power of Visuals in eLearning.” SHIFT elearning. 8 Jul. 2014.